During the Covid-19 global pandemic I was awarded digital billboard space throughout Scotland by the Ocean Outdoor SME fund. Using my archived wildlife and landscape imagery to create a digital campaign, I worked alongside Need. on the messaging and Form Digital pulled the design elements together.
The aim of the project was to encourage people to stay home until the end of lockdown and to brighten quarantined days with a bit of hope, optimism and positivity. The campaign was live throughout May in Glasgow, Edinburgh and Aberdeen and I hope some of you saw it in the wild whilst out on your daily dose of exercise.
Since the project launched it was shortlisted for Scottish Design Awards in two categories; Self Promotion and - together with Need. and Form Digital - in the Poster category and the #ScotlandWillWait hashtag has had over 1k uses.
